Introducing Starbucks Canada’s “Name Your Blend” Contest
I have kids = I love coffee.
I write a blog = I love coffee.
I am a shift worker = I love coffee.
If you were to do the math on those equations, which I won’t bore you with, you would realize that I am a big fan of drinking coffee. Admittedly, I am not a fancy coffee kind of guy. I like my large Medium Roast with 2 milk and 1 sugar (you know, in case you’re in the neighbourhood) and I don’t sway too far from that formula. My wife on the other hand, she likes the fancy stuff!
That brings us to the reason for this post. My friends at Starbucks Canada have asked me to let you know about a new contest they have going on. For the first time ever, Starbucks Canada is asking You to “Name Your Blend“ of their popular Blonde Roast coffee. One lucky entrant is going to win a trip anywhere in Canada to meet a friend for coffee AND have their winning blend displayed on every pack of Canada’s favourite Blonde Roast. You can Enter Here!
About Starbucks® Blonde Roast
Starbucks® Blonde Roast is a lighter roast option. From their research, Starbucks found that 60 per cent of Canadian coffee drinkers prefer a lighter roast coffee (light/medium). They also know that a significant majority of Canadian brewed coffee drinkers add milk and/or sugar to their coffee. Starbucks® Blonde Roast is an easy drinking coffee with a subtle, mellow flavour that is perfectly suited to the Canadian palate, and specially crafted to compliment milk, sugar and flavours.
The “Name Your Blend” Contest
From Monday, January 28th at 12:00:00 a.m. EST to February 10 at 11:59:59 p.m., Canadians are invited to visit www.starbucks.ca/Blonde to participate in the Starbucks Name Your Blend Contest to help re-name Verdana Blend™. Contest participants are required to submit their name suggestion along with an essay, between 25 and 1,000 characters, describing why they chose the name and how it relates to the Starbucks image/brand. From February 11 – 17, the judging panel, made up of a council of Starbucks partners, will narrow down the entries to three finalists. On Monday, February 18 at 12:00:00 a.m. EST, the top three finalists will be revealed and Canadians will have the opportunity to vote on their favourite name. Voting closes on Monday, February 25 at 11:59:59 a.m. EST. All contest entries including name suggestions and essays must be submitted in English.
Well, what are you waiting for? Head on over to Starbucks, grab your blonde roast for inspiration and get your entry in today! Also, I know a lot of you will probably want to choose me as the friend you would like to meet for coffee and I’d just like to say that I am totally okay with that!