I’m just going to go ahead and admit it. I take for granted that my family is fortunate enough to have the means to stay warm throughout the winter. I also often take for granted that we have enough food on our plates, among other luxuries. That’s not to say I don’t try to do my part to help those in need, but simply that I sometimes get stuck in my cocoon and maybe don’t do as much as I should to give back.
According to the Angus Reid Institute, for one in five Canadian families, proper winter clothing has been a luxury they can’t afford This means that your child that your child may have friends at school who are suffering silently, while playing it off like they are “too cool” for winter clothes or that they just don’t like playing outside in the winter.
Last week I was approached by Quaker® to see if I’d like to partner with them on their #JoyOfWarmth initiative and after reading about it, I couldn’t have been happier to say yes! The Quaker® brand has been warming Canadian families with hot oatmeal since 1902. This year, they want to help Canadian families in-need feel the #JoyOfWarmth by providing their children with winter coats to help stay warm during our cold Canadian winter.
On top of Quaker® working with Boys and Girls Clubs in Canada to provide new winter coats to children from families inneed, during the month of November, when you share the hashtag #JoyOfWarmth and tag @QuakerCanada on your public Facebook, Twitter or Instagram profile, Quaker will provide a bowl of warm oatmeal to a child in need at Boys and Girls Club locations across the country, to a maximum of 100,000 bowls! Now that’s a lot of oatmeal!!
I think we can all agree that tweeting, posting a photo or a Facebook post are all very easy things to do to create such a huge impact. I would also like to challenge those of you with the means to do so to pick up an extra snowsuit this year while you are out shopping for your kids and donate it somewhere you know that it will go to a child in-need this winter. Imagine not being able to play outside because your parents couldn’t afford warm clothes. Every single piece of warm clothing makes a huge difference in a child’s life!
Disclosure: This post was sponsored by Quaker® but this is a very important cause that we can all contribute to that will make a huge difference!