This month marks the launch of the 2nd annual Team UA NEXT Canada Powered by Sport Chek campaign, as it sets out to find the NEXT generation of Under Armour athletes! All 7 to 12 year-old hard-working athletes are eligible to compete to become the face of Under Armour in a brand campaign at Sport Chek stores across Canada.
When I showed this to my kids they both immediately begged me to start shooting video so they could enter the contest. After about an hour of filming for just one of my children I would like to suggest to Under Armour and Sport Chek that they also look for the Team UA NEXT Dad Ambassadors for next year, haha. I’m kidding, I love how passionate they were about having their entry videos look just right!
The winning boy and girl will join the elite roster of Under Armour athletes and serve as a youth ambassador for the brand. In addition to being featured in the brand campaign, winners will receive exclusive access to Under Armour gear. Parents, guardians, mentors and coaches have until August 31, 2017 to nominate a young athlete online at TeamUAnext.ca.
You simply have to submit videos throughout the summer showing your kids’ passion and athleticism to make a compelling case for why they should the next Under Armour athlete. “Last year hundreds of talented young athletes from coast to coast showed us how they hustle, persevere, and compete and we are excited to see who will tryout this year,” said Shana Ferguson, Marketing Director, Under Armour Canada.
The current Team UA NEXT Canada Powered by Sport Chek campaign features twelve-year-olds Brenden McLeod of Newmarket and Maya Rajhans of Etobicoke. Brenden is a hockey and lacrosse player and Maya is a basketball and soccer player. They were chosen because they had the right mix of determination, passion, teamwork, and WILL. Here is a promo video showing Brenden and Maya as Team UA NEXT ambassadors.
I know my kids are pumped to start making videos and I hope you’ll join in as well! For more information on TEAM UA NEXT Canada powered by Sport Chek, or to submit a nomination, visit TeamUAnext.ca. You can follow along and share at the @UnderArmourNext Instagram page as well. Also check out Sport Chek on Twitter, Facebook and Instagram, as well as Under Armour on Twitter, Facebook and Instagram using #TAKEYOURSPOT and #UANEXTCANADA.
Disclosure: I was compensated for my participation in this campaign.