How Canadian Tire Made One Family’s Wish Come True

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Canadian Tire

I believe very strongly in the power of giving. In the past few months, I have quietly started practicing a daily random act of kindness. It sometimes involves spending money but often is something as little as opening a door for someone or letting someone in line ahead of me. I never expect anything in return for any of this but I was lucky enough to be the recipient of some excellent news yesterday and I have to share it with you.

You may remember back in February, I posted an awesome commercial from Canadian Tire, that depicted a father and son going to the outdoor rink to skate and bond together. It was, and still is, my favourite commercial of all time. One of the commenters on the post mentioned that they hadn’t been able to afford skates for their boys but hoped it would happen someday. I’ve deleted that portion of their comment for their privacy.

The post faded into obscurity, as most blog posts do, until yesterday when I received an email from the people at Canadian Tire. They thanked me for sharing their commercial and asked for the contact info of the above noted commenter because they wanted to outfit her family with new skates. I’d be lying at this point if I said my eyes were completely dry after reading through their email and they didn’t get any dryer after speaking to the recipient of the gift. If I ever questioned what the ROI of sharing other people’s amazing content was, Canadian Tire answered it in incredible fashion.

I was already impressed with Canadian Tire for the way they portrayed the Dad in their commercial, but helping a family in need just put them way over the top in my books. When you do awesome things, especially in business, awesome things will come back to you. I hope creating two new life long loyal customers was enough for Canadian Tire in this instance, because they absolutely earned it!

Cheers!

Canadian Spotlight – My Favourite Commercial of All-Time

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Canadian Tire

I realize it’s a couple years old but this Canadian Tire commercial absolutely wrecks me every single time. I wish more brands would consider portraying fatherhood in this way because these guys have earned my business based solely on how powerful this commercial is.

Do you know why it’s so powerful? Because it’s real!! And real isn’t boring! I think of this commercial every time I take my kid to the outdoor rink. I think of my Dad, who spent many winters building a rink in our backyard so that we could have fun anytime we wanted. That is what real fathers do. We don’t play with our kids because they bribe us with chips (looking at you, Doritos). We do it because we love them and want them to be happy.

I want to say thank you to Canadian Tire for getting it right and I hope we will see more of this in the future. It’s easy to go for the cheap laugh but it’s far more beneficial to tell it like it is. I hope you like this one as much as I did.