I realize it’s a couple years old but this Canadian Tire commercial absolutely wrecks me every single time. I wish more brands would consider portraying fatherhood in this way because these guys have earned my business based solely on how powerful this commercial is.
Do you know why it’s so powerful? Because it’s real!! And real isn’t boring! I think of this commercial every time I take my kid to the outdoor rink. I think of my Dad, who spent many winters building a rink in our backyard so that we could have fun anytime we wanted. That is what real fathers do. We don’t play with our kids because they bribe us with chips (looking at you, Doritos). We do it because we love them and want them to be happy.
I want to say thank you to Canadian Tire for getting it right and I hope we will see more of this in the future. It’s easy to go for the cheap laugh but it’s far more beneficial to tell it like it is. I hope you like this one as much as I did.