Lily and Snowman

Cineplex Wants You To ‘See The Big Picture’

Cineplex Entertainment today announced the launch of a new integrated brand platform that asks Canadians to ‘See The Big Picture’ and rediscover the importance of entertainment in their lives. Much more than a new slogan, the strategy was crafted around the insight that Canadians wear their busy schedules like badges of honour and that the need for entertainment and enjoyment is important now more than ever before.

To help launch the new strategy, Cineplex released a new animated short film entitled Lily and the Snowman, which gave me goosebumps not only as a father but also as a son and husband. The story follows Lily and her animated snowman through childhood but also shows what happens as we get older and life tends to get in the way of fun. This is the first of many short films Cineplex is planning on launching but if Lily and the Snowman is any indication, I can’t wait to see what’s next! I’ll let you be the judge of Lily and the Snowman but I will warn you that you may want to get a tissue handy…

Lily & the Snowman

Lily & the Snowman features Genesis’ “Follow You Follow Me” performed by Canadian singer Adaline. Watch the Making Of video: Every winter, a magical snowman puts on a show for a little girl. But over time, life pulls them apart. Will she remember to take the time for what she loved?

I told you it was powerful so don’t blame me because you didn’t get tissues! Recognize that song? It was a new take on Genesis’ ‘Follow you’, which will be available for purchase in January 2016. Lily and the Snowman will be promoted across Cineplex’s social channels as well as shown to guests as part of the December and January Pre-Shows featured at 162 theatres across Canada.

Canadians are encouraged to engage and share over social media using the hashtag #SeeTheBigPicture, as well on Cineplex’s Facebook, Twitter @CineplexMovies or Instagram @CineplexMovies channels.

Scotibanks SCENE Debit

Enjoy More Movies With The Scotiabank SCENE Debit Card

“Would you like to use your SCENE points to pay for your snacks, sir?”

I looked at the cashier, slightly baffled, wondering if she was talking to me. My family loves going to the movies and I have always handed over my SCENE card without really thinking about it, until this visit. I marched confidently back to our seats with my FREE snacks, proudly explained to my wife what had happened and waited for her to proclaim me a hero!

“That’s nice, honey. Did you get the straws??”

You can’t win ‘em all, I guess… Either way, I was excited at the prospect of spending less money at the movies, which is a concept I’m sure we can all get behind. While scoping out the SCENE website, I noticed that Scotiabank had a SCENE debit card and I immediately got that tingly feeling that is usually reserved for special holidays such as Christmas and Back to School.

With the SCENE debit card you can earn SCENE points on all your purchases which means that you will be enjoying free movies and more throughout the year! Just check out some of these benefits!

• Earn 1 SCENE point for every $5 you spend on debit purchases
• Earn 1 SCENE point for every $1 you spend at Cineplex theatres or online at
• Redeem points for free movies and more!
• Earn 1 point for every $5 you spend at Sport Chek

Look, I’m not one to tell you what to do but if you love movies as much as we do, this card is a no brainer! Not convinced yet? Check out this handy Scotiabank SCENE Rewards Calculator to see exactly how many free movies you could see by opening an account and getting the SCENE Debit Card! All I’m saying is that there are a LOT of superhero movies coming out next year and this would definitely help lighten the load on your wallet.

To send you off on an even happier note, I am going to give away a pair of Cineplex movies passes so you can feel for yourself how great it would be to pay for your tickets with SCENE reward points!

To enter, simply leave a comment below and let me know either what your favourite movie was this year or which movie you are most looking forward to seeing in the theatre! I’ll choose a winner next week!

Disclosure: I was compensated for my participation in this campaign. That said, I am actually a giant nerd who needs to see every single superhero movie coming out in the next 5 years, so I kind of need these points…