Social Media Commerce For Dummies {Review}

9781118297933 cover.indd

I’m taking part in a program featuring the “For Dummies” books and my first book was entitled “Social Media Commerce For Dummies”. In the year that I have been blogging, I have developed a passion for learning about everything social media, so this was a logical next step.

About The Book

Social media commerce is a booming industry. By using social networks in the context of e-commerce transactions, brands large and small are making their products more available and more convenient for customers. This one-of-a-kind guide introduces you to social media commerce and explains how you can use social media to provide better customer service, collect payments online, and build your customer base. Online marketing expert Marsha Collier helps you determine where you have the best opportunity to reach your market, which sites you should integrate with, and much more.

I’ve always been a big fan of the “For Dummies” series, even though they call me a Dummy with each new book I read. Admittedly, I didn’t get through this entire book yet because, well, I just don’t read all that fast and I haven’t received my “Conquering ADD for Dummies” book yet. What I have read, however, is more than enough to make me want to get through to the end of it.

My favourite part of the book so far has been the “Casting and Catching Customers” chapter. It’s not easy to stand out in a crowded social media scene and this chapter teaches you not only how to find people in your demographic but also how to get them coming back for more. It also helps with tips on building your Facebook page, which we all know can be a challenge these days.

With things such as blogging, podcasts, video and social media advice included, this Social Media Commerce book has been an excellent tool for me to use in looking at the next step in my online development. I definitely recommend it for anyone looking to monetize their web space or for businesses looking to take the next step.

For more information on the book and where to get a copy, you can visit the “Social Media Commerce For Dummies” Info page. You can also catch up with the “For Dummies” franchise on Facebook and Twitter.

This is the part where you’d expect me to throw out some cheesy one liner like, “You’d be a dummy not to buy this book!” or “What are you waiting for, Dummy? Go get it!” Don’t worry; I won’t do that to you…


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