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Lily and Snowman

Cineplex Wants You To ‘See The Big Picture’

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Cineplex Entertainment today announced the launch of a new integrated brand platform that asks Canadians to ‘See The Big Picture’ and rediscover the importance of entertainment in their lives. Much more than a new slogan, the strategy was crafted around the insight that Canadians wear their busy schedules like badges of honour and that the need for entertainment and enjoyment is important now more than ever before.

To help launch the new strategy, Cineplex released a new animated short film entitled Lily and the Snowman, which gave me goosebumps not only as a father but also as a son and husband. The story follows Lily and her animated snowman through childhood but also shows what happens as we get older and life tends to get in the way of fun. This is the first of many short films Cineplex is planning on launching but if Lily and the Snowman is any indication, I can’t wait to see what’s next! I’ll let you be the judge of Lily and the Snowman but I will warn you that you may want to get a tissue handy…

Lily & the Snowman

Lily & the Snowman features Genesis’ “Follow You Follow Me” performed by Canadian singer Adaline. Watch the Making Of video: http://cinplx.co/1YaC39H Every winter, a magical snowman puts on a show for a little girl. But over time, life pulls them apart. Will she remember to take the time for what she loved?

I told you it was powerful so don’t blame me because you didn’t get tissues! Recognize that song? It was a new take on Genesis’ ‘Follow you’, which will be available for purchase in January 2016. Lily and the Snowman will be promoted across Cineplex’s social channels as well as shown to guests as part of the December and January Pre-Shows featured at 162 theatres across Canada.

Canadians are encouraged to engage and share over social media using the hashtag #SeeTheBigPicture, as well on Cineplex’s Facebook, Twitter @CineplexMovies or Instagram @CineplexMovies channels.

SCENE Debit Card Scotibank

It’s Movie Night! And It’s On The House!

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Last week I told you all about the Scotiabank SCENE debit rewards card and this week I am going to demonstrate the value it brings by taking you through our latest family trip to the movies. I’ll be calculating how many SCENE points we earned in just one night, which includes dinner at a restaurant, the actual movie tickets and some snacks.

For the benefit of this exercise we chose to go see Disney’s Inside Out for a second time because we all thought it was amazing. Our evening began with a trip to our favourite restaurant, Boston Pizza, where the kids love the handouts because they are more than just a simple sheet of paper with some crayons. Seriously, at one point last year they were giving out these amazing Velcro mini pizzas and the kids played with them for months! When all was said and done, and because I like to have an adult beverage when we go out, our meal came to approximately $70. At 1 point for every $5 purchased with the SCENE debit card, we earned 14 SCENE points.

Next up it was movie time! I’d say it was hard to get excited to see a movie for a 2nd time but Inside Out was so good that I was actually excited to go again. I’m not entirely sure my kids grasped the full concept of the movie but they love the angry guy and that’s good enough for me! Now, let’s talk tickets! The total cost of the tickets was $46 for the four of us and because we get 1 point for every $1 spent at a Cineplex theatre, we got 46 SCENE points. I am a firm believer that you can’t watch a movie without popcorn and also that you can’t eat popcorn without a drink, so we spent another $40 on snacks which gave us another 40 SCENE points!

Ah, but there’s a twist here! By pairing my SCENE debit card with my regular SCENE membership card, we were able to collect an additional 700 SCENE points through the bonuses offered! In one family outing we earned a total of 800 SCENE points just by pairing our SCENE debit card with our regular SCENE points card. By the time Disney’s The Good Dinosaur comes out this winter, we’ll be leaving our wallets in our pockets!

This is just a small example of what you can expect from the SCENE debit card. Once you add groceries, gas and morning coffee to the mix, you are going to have so many free movies and popcorn waiting for you that the movie theatre staff are going to think you work there! You’re using your card anyway, right? Why not get something out of it?

PS – I’d also like to say a huge congratulations to Mark Hoffberg, who was the winner of the Cineplex movie passes from the previous post!

Disclosure: I was compensated for my participation in this campaign. That said, I am actually a giant nerd who needs to see every single superhero movie coming out in the next 5 years, so I kind of need these points…

Scotibanks SCENE Debit

Enjoy More Movies With The Scotiabank SCENE Debit Card

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“Would you like to use your SCENE points to pay for your snacks, sir?”

I looked at the cashier, slightly baffled, wondering if she was talking to me. My family loves going to the movies and I have always handed over my SCENE card without really thinking about it, until this visit. I marched confidently back to our seats with my FREE snacks, proudly explained to my wife what had happened and waited for her to proclaim me a hero!

“That’s nice, honey. Did you get the straws??”

You can’t win ‘em all, I guess… Either way, I was excited at the prospect of spending less money at the movies, which is a concept I’m sure we can all get behind. While scoping out the SCENE website, I noticed that Scotiabank had a SCENE debit card and I immediately got that tingly feeling that is usually reserved for special holidays such as Christmas and Back to School.

With the SCENE debit card you can earn SCENE points on all your purchases which means that you will be enjoying free movies and more throughout the year! Just check out some of these benefits!

• Earn 1 SCENE point for every $5 you spend on debit purchases
• Earn 1 SCENE point for every $1 you spend at Cineplex theatres or online at cineplex.com
• Redeem points for free movies and more!
• Earn 1 point for every $5 you spend at Sport Chek

Look, I’m not one to tell you what to do but if you love movies as much as we do, this card is a no brainer! Not convinced yet? Check out this handy Scotiabank SCENE Rewards Calculator to see exactly how many free movies you could see by opening an account and getting the SCENE Debit Card! All I’m saying is that there are a LOT of superhero movies coming out next year and this would definitely help lighten the load on your wallet.

To send you off on an even happier note, I am going to give away a pair of Cineplex movies passes so you can feel for yourself how great it would be to pay for your tickets with SCENE reward points!

To enter, simply leave a comment below and let me know either what your favourite movie was this year or which movie you are most looking forward to seeing in the theatre! I’ll choose a winner next week!

Disclosure: I was compensated for my participation in this campaign. That said, I am actually a giant nerd who needs to see every single superhero movie coming out in the next 5 years, so I kind of need these points…