For those new to the site, from time to time I like to feature commercials that portray fatherhood in a positive light. This tradition has actually resulted in one of my most inspirational moments as a blogger. This past week, I was introduced to a new commercial from LEGO® that captures everything I love about being a father, and I wanted to share it with you all.
The commercial is a simple yet very effective look at everything being a father means to me. LEGO® are the latest in a line of companies who have shifted the way they are marketing to families, specifically fathers. From Tide and Downy to Clorox and Dove Men+ Care, it seems like the days of the bumbling, useless dad are fading quickly and I’m excited to watch the new trend unfold.
I’d love to hear your thoughts on this commercial and the new trend of the modern father being represented in a more caring and competent light.