It’s no secret, to those who know me that I have worked very hard to build my blog and to connect with as many bloggers as possible in my 8 months in this space. I have built some great relationships with bloggers, brands and PR folks alike. It is also not a secret that I am a Dad. In fact, to even get to my site, you probably have to type the word Dad and even if you clicked a link, the words “Canadian DAD” will slap you right in your beautiful faces!
In the last week, I have had a number of instances where I was left shaking my head at email pitches I have received. One was for a post about helping clueless Dad’s and another addressing me as a Mom. I won’t even get started on the clueless Dad email because I talk about that a lot and it can wait. Not knowing the difference between a Mom and Dad though? That one is just lazy, and a complete waste of both of our time.
My dilemma in writing about this is that I have made a commitment to myself and to my readers, that I will be an advocate for social good. That includes pointing out when great things happen that you would normally just smile about; like when a celebrity calls your house to wish you a Happy Birthday or when you get service that is way above and beyond what you would normally expect.
That commitment, however, has to be a two way street. I understand the power that comes with a growing online presence. People start to follow you; they listen to what you say and whether you like/believe it or not, you have some influence. I try not to abuse this newfound influence by spewing venom at every “poor service” experience I have and I always try to keep a healthy amount of good in my ledger. That being said, with the number of lazy, off-putting PR pitches I have received lately, I think it’s time to start talking about it.
When you are lazy in your job, especially in PR, you don’t just come off as a lazy worker, you make the rest of your industry look the same way. It’s no different than how, when a blogger does something unsavory, it paints bloggers in a negative light. I have worked with some great PR agencies that I know work very hard to build relationships with their clients, so when I get pitches like this, it honestly makes me want to just hit delete on the next few emails without even opening them.
Generalizing people as Moms in a mass mailing, that I didn’t even agree to, is not only insulting to Dads but also to all the great women bloggers who are not Moms. That’s one of my takeaways from my time at Blissdom Canada this past weekend as well. While I already knew that all women bloggers weren’t “Mommy” bloggers, it was nice to get a pulse from them on their disdain for being referred to as something they are clearly not.
All I’m asking is that you do a little research before hitting send on that generic, mass email. As far as I was aware, I am not a Mom and will most likely never be one. I want to connect with you, I really do. I love hearing the ping of a new email and I really like the ensuing conversation, when it’s a genuine interaction. Take some time to get to know me and you’ll see that I will invest the same amount and then some in return!
I realize that I am not the only one in this boat and I’m curious to know from my blogging friends, What is the craziest email you have received?