Please note: I am NOT recommending you go out and buy a Google Nexus 7 here. In fact, I’m not even really sure what that is and most likely will never be able to afford one.
My reason for writing today is because of this great commercial I just watched for the Nexus 7. Ever since I have joined the wonderful world of Dad Blogging, I have had the opportunity to voice my opinion on certain subjects that I would normally have kept to myself. Or bored my wife with.
One of those topics is the poor representation of fatherhood by media, hollywood and corporations. Brands like Huggies and Oscar Mayer know what I’m talking about and they have also heard the backlash from the rising Dad Blogging community.
That’s why I found it refreshing to see an ad featuring a father and son doing something that father’s and son’s do. It didn’t have any gimmicks or crazy “Dumb Dad” moments. It was simply an excellent display of a parent enjoying time with his child and having a camp out in their backyard. Have a look for yourself:
Seriously amazing. I understand that it’s not an exact portrayal of everyone’s experience with their father but it was a mirror of my upbringing and also of the way that I am trying to raise my kids. On top of all that, it has given me a great new activity to try out with my son. We’ve been waiting for my daughter to get a little older before attempting the camping thing but this looks great in the meantime.
That’s really all I wanted to share with you today. I hope other brands will start to take notice and see what at least some of us consider to be powerful and effective marketing to Fathers and Parents alike.
For the record, I’m not crazy “boycott all non-dad friendly ads” guy, I just really detest the brands that make us Dads look like imbeciles to try and sell their product. I love Moms. I have one and there’s another one raising my children. They deserve everything they get and more. It’s just nice to see a company portray Dads in a positive parenting light for a change.
I also want to say Thanks to Bryan and Zach from 8 Bit Dad for bringing this one to my attention. I like to talk Dad here but these guys are “The modern parent’s source for fatherly opinion”! (You guys can pay me via PayPal (US Funds))!
I hope you all have a great day and thank you for your continued support!!